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Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions


Research papers

The future of television audience measurement in Europe

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and...

Catalogue: Seminar 1982: Improving Media Research
Author: Stephan Buck
June 15, 1982
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Citation

Buck, S. (1982a, June 15). The future of television audience measurement in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-television-audience-measurement-in-europe


Research papers

East West cooperation agreements

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Andrew G. Miles
June 15, 1982
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Citation

Miles, A. G. (1982a, June 15). East West cooperation agreements. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/east-west-cooperation-agreements


Research papers

DIANE as tool for marketing information systems

Euronet, the telecommunications network sponsored by the Commission of the European Communities, has been in commercial service for over 1½ years. During that time the information services, collectively referred to as DIANE (Direct Information...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Barry Mahon
October 1, 1981
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Citation

Mahon, B. (1981a, October 01). DIANE as tool for marketing information systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diane-as-tool-for-marketing-information-systems


Research papers

New international research technique "rings the bell" throughout Europe

This paper discusses the growth within the Netherlands in recent years of the use of telephone interview methods. This growth mirrors a similar development in the United States of America, where such interview techniques have long been established...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Maurice de Hond
August 1, 1981
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Citation

de Hond, M. (1981a, August 01). New international research technique "rings the bell" throughout Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-international-research-technique-rings-the-bell-throughout-europe


Research papers

Advertising in Europe

The developments of publishing in the decade regarding innovation and the competitive situation first of all requires an analysis of the present situation of the media scene in Europe. Four years ago it was rather difficult to give a general summary...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: F.-Jürgen Stockmann
June 15, 1981
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Citation

Stockmann, F. (1981a, June 15). Advertising in Europe . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-in-europe-


Research papers

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf W. Boos
June 15, 1981
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Citation

Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe


Research papers

Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making

The paper gives a brief outline of information demands in practical marketing with special emphasis on forecasting. It describes the different needs for information according to the forecasting horizon and the position on the scale between fast,...

Catalogue: Seminar 1980: Information Systems In Action
Author: Johannes M. Becher
June 15, 1980
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Citation

Becher, J. M. (1980a, June 15). Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forsys-mavis-and-market-e-i-s-forecasting-oriented-information-systems-for-use-on-the-operational-and-strategic-levels-of-decision-making


Research papers

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
October 1, 1979
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Citation

Belay, J. (1979a, October 01). The changing pattern of key West European food and drink markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-changing-pattern-of-key-west-european-food-and-drink-markets